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Flower Branch


My funded grants are primarily focused on interdisciplinary research questions related to marketing, health, and innovation.

Image by Derek Finch

A Study of Service Encounter Bias in Telemedicine

Kogod School of Business (2021). Amount $7,500.00. PI: Alexandra Mislin, Co-PI: Kellilynn M. Frias, Meredith Burnett, Itir Karaesmen, Sabah Iqbal.


Consumer Decision-Making in Healthcare

Blue Cross Blue Shield of Texas (May 2020-2024). Amount $1,259,769. PI: Kelli Frias, American University; PI: Deidre Popovich, Co-PI: Shuo Yu, Texas Tech University; Madhu Viswanathan, Indian School of Business.

Image by Shane Rounce

Educating Engineering Undergraduates to be Industry Innovators and Managers

National Science Foundation, S-STEM Scholar Sci Tech Eng & Math (January 2019-2024). Amount $1,000,000.00. PI/Co-PIs: Tim Dallas, Kelli Frias, Tanja Karp, Annette Rodriguez. Award #1834137.

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