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Flower Branch

Affiliated Labs

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HealthCARE Lab

Principal Investigator and Co-Director

HealthCARE Lab is a collaborative research team directed by PI Kelli Frias at American University and PI Deidre Popovich at Texas Tech University.


The HCare Lab is the Health Consumer Affordability Research and Engagement Lab that investigates the elements that comprise even the most basic healthcare decisions, especially those at the intersection of affordability and quality. Our research objectives include understanding why consumers, or patients, may be reluctant to choose a lower-cost but equivalent-quality provider and what information can be presented to change the contour of consumer decision-making.

Market Impact Hub


The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.

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